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Web Wroughts

AI & Automation

AI that lives inside your business, not beside it.

Voice agents, document readers, forecasts and checking agents, built on your data, in your accounts, with a person in the loop — by the team that also builds the ERP, LMS and website they connect to.

  • 789 ms
  • ~$0.03/min
  • 40% faster audits
  • $15K/yr saved
  • 451 marking schemes

Ava · our voice agent

Hear Ava take a call.

Recorded call · consent obtained · personal details changed

[TODO] Recorded inbound and outbound calls, with transcripts, go here once cleared for public use.

  • 789ms

    median reply

  • 821ms

    95th percentile

  • ~$0.03

    per call-minute

Measured on our own server across logged calls, Oct 2026. Carrier and AI billed at cost to your account; no platform markup.

What happens when she's unsure

  • Says she's an AI on every call
  • Transfers to a person when confidence drops
  • Checks the do-not-call list before every dial
  • Your data is never used to train models; you hold the API keys; on-premise available
PlatformPer call-minute (Oct 2026)Notes
Ava (Web Wroughts)~$0.03Carrier + AI at cost; you hold the keys
Retell AI$0.07–0.31 (typical ~$0.11–0.13)Add-ons per minute; billed per second incl. silence
Vapi~$0.08–0.17 all-in$0.05 platform + STT/LLM/TTS/telephony
Bland AI$0.11–0.14 + $299–499/mo plansTransfer fees $0.04–0.05/min
Air.ai$0.20–0.40; ~950 ms median latencyMonthly plans from ~$1,499
Competitor figures from their public pricing pages, checked [TODO date]. We re-check monthly.

Four things we put in writing about AI.

How we keep it honest.

  • Grounded answers

    Every reply cites your documents, and the agent abstains when it doesn't know.

    Case 29: MRR 0.900, 5 of 5 correct abstentions.

  • Human handoff

    A warm transfer to a person, and a do-not-call check before every dial.

  • Your keys, your data

    You hold the API keys, and your data is never used for training.

  • On-premise option

    Open models on your own GPUs, so documents never leave the building.

    Cases 12, 17, 20.

  • Evaluation before go-live

    Labelled test sets, automated evals, staged UAT, and approval gates on high-stakes actions.

Where it plugs in.

  1. 01Website / CRM
  2. 02Voice / chat agent
  3. 03ERP / LMS
  4. 04Document AI
  5. 05Forecasting

We build every box.

Custom softwareWebsites & stores

How it's priced.

  • Every AI build starts with a 5-Day Proof Sprint ($490, pay on approval): a working prototype on your data.
  • Then a fixed build price (single-flow agent typically $1,500–6,000; multi-system agents scoped per module) or the Software + AI team at $3,200/mo.
  • Carrier minutes and AI tokens billed at cost to your accounts; tuning from $500/mo.

Prices exclude taxes and third-party costs (hosting, carrier minutes, AI usage), billed at cost to your own accounts.

See all prices

Questions about AI.

Will it hallucinate, and what happens when it does?

It can, so we build for it. Answers come from your own documents and cite them. When the agent can't find support, it says it doesn't know and hands over to a person: our private search abstained correctly 5 times out of 5 in testing. Payments, database writes and deletions always wait for an approval you set.

What does a call or a document cost?

Carrier minutes and AI tokens are billed by the providers to your own accounts at their published rates. We add no platform fee. Typical: ~$0.03 per call-minute on Ava; cents per document for reading; near zero for on-premise.

Can it run on our servers?

Yes. Open models can run on your own GPUs, so nothing leaves the building. We've done this for invoice reading, daily compliance checks and a receipt reader.

Which languages?

Our voice agents speak English and Urdu today, and our invoice reader handles English, French and Spanish. Tell us yours and we'll test it in a Proof Sprint before you commit.

Does it replace staff?

It takes the repetitive part: first replies, data entry, routine checks. Your staff handle what it hands over, and they sign off each part before it goes live.

Who is liable when it's wrong?

Your contract sets liability, under English law. We also design so mistakes stay small: the agent says it's an AI, hands over when it's unsure, and can't make a payment, write to a database or delete anything without your approval.

How do you test it before it goes live?

On labelled test sets built from your own data, with automated evaluations, then staged UAT with the people who will use it. High-stakes actions stay behind approval gates after launch.

Send us one job.

Tell us what you need built. You'll have scope, price and dates in writing today, the work in 3–5 business days, and you pay only if you approve it.

Prices exclude taxes and third-party costs (hosting, carrier minutes, AI usage), billed at cost to your own accounts.

Book a 20-minute call

Online booking is being set up. Call or email us and we'll find a time.